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100.3 Van Wrap

By December 25, 2016Vehicle Wraps

Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. 3M and the American Trucking Associations noted 91% of the target demographic noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits.[citation needed] Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%.[citation needed] The Ad Agency RYP & Becker Group completed the 3M Mobile Media Advertising Case Study in 2011 with the following findings: 97% of survey respondents recalled the ad, 98% thought the advertising created a positive image of the advertiser, and 96% thought fleet graphics had greater impact than billboards.

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